Levi Strauss was born on February 26, 1829 in Bavaria, Germany as a Jewish German Bavarian. Levi Strauss was born as Loeb Strauss. In 1847, Strauss, his mother and two sisters moved to New York, to join his brothers, Jonas and Louis Loeb, in their dry goods business.
By 1850 he adopted the name “Levi Strauss” and in 1853, Strauss moved to San Francisco, California.
Levi Strauss died in 1902 but his family business continued and now the word Levi is synonymous with denim jeans. A few years ago, a pair of original Levi jeans was found in an old mine in California, buried under a lot of rubble. They were cleaned and sold at auction for several million dollars. From the 1960's Jeans have become a universal garment worn by men and women the world over. They were first featured in Vogue magazine in 1935.
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Love the message.